Why Your Pup Will Love Ashurst Grain-Free Dog Food (and You Will Too!)
If you’re anything like us here at Ashurst Equestrian & Country, your dog isn’t just a pet, they’re a core member of the family. Whether they’re your trusty hacking companion, a champion at agility, or simply the world’s best professional napper on the sofa, they deserve a diet that keeps them wagging, running, and feeling their absolute best.
We know how overwhelming the pet food aisle can be. With so many buzzwords flying around, it’s hard to know what actually matters. That’s why we’ve worked so hard on our Ashurst Own Label Grain-Free Dog Food. We wanted to create something we felt 100% confident feeding our own dogs, a "Super Premium" range that focuses on high-quality ingredients, incredible taste, and real health benefits.
In this post, we’re going to dive into why grain-free might be the perfect choice for your pup and why our Ashurst range is a cut above the rest. (Spoiler: It’s not just about what’s not in it, but the amazing stuff that is.)
What Exactly is "Super Premium" Dog Food?
You might have seen the "Super Premium" tag on our bags and wondered if it’s just fancy marketing. Actually, it refers to the standard of ingredients and the nutritional philosophy behind the recipe.
Most standard dog foods rely heavily on "fillers" like maize, wheat, or soy to bulk out the bag. While these aren't inherently "bad," they don't offer much in the way of high-quality nutrition. Our Super Premium range flips that script. We prioritise real meat and fish as the very first ingredients.
In fact, our protein content often exceeds 28%, which is essential for their health, muscle maintenance, and energy levels. When you look at an Ashurst bag, you’ll see specific animal proteins listed, like Duck, Lamb, or Salmon, rather than vague terms like "meat and animal derivatives." This transparency means you know exactly what is going into your dog’s bowl every single day.
Why Go Grain-Free?
While many dogs can digest grains perfectly fine, a growing number of pups struggle with them. Just like humans, some dogs have sensitivities or even full-blown allergies to wheat, corn, and barley.
Here are a few reasons why our customers (and their dogs!) love our grain-free recipes:
- Easier Digestion: Grains can be tough on some dogs' digestive tracts, leading to bloating or flatulence (we’ve all been there with a gassy dog!). Our grain-free recipes use sweet potato or potato as a carbohydrate source, which is generally much gentler on the tummy.
- Skin and Coat Health: Often, itchy skin or a dull coat can be a sign of a dietary sensitivity. By removing common allergens like wheat gluten, many owners see a visible difference in their dog’s shine and a reduction in scratching.
- Stable Energy Levels: High-grain foods can cause blood sugar spikes and crashes. Because we use complex carbs like sweet potato, your dog gets a slower release of energy throughout the day. Perfect for those long walks through the Surrey hills!
- Palatability: Let's be honest, dogs are carnivores at heart. By replacing bulk grains with more meat and tasty vegetables, the food simply tastes better. If you have a picky eater, a high-meat, grain-free option is often the "magic fix."
A Menu That Would Make a Chef Jealous
We don't believe that "sensitive" food should be boring. Our dog food range is packed with exciting flavour combinations that provide a variety of vitamins and minerals.
Take our Duck & Sweet Potato with Orange, for example. Not only does it sound like a bistro special, but duck is a lean, nutrient-dense protein source, and the orange provides a natural boost of Vitamin C. Or how about our Salmon, Trout & Sweet Potato with Asparagus? Asparagus is rich in vitamins A, C, and K, plus folic acid, which is great for overall cellular health.
We even have a High Energy Beef variety for those active working dogs or pups who just never seem to stop running! Each recipe is balanced to be nutritionally complete, meaning you don’t need to worry about adding supplements; we’ve done all the hard work for you.
Don't Forget the Puppies!
The first few months of a dog’s life are the most critical for their long-term health. That’s why our Ashurst Premium Complete Puppy Grain Free is one of our bestsellers.
Our puppy formula contains 55% chicken, turkey & salmon. We’ve also added DHA, an essential fatty acid found in mother's milk, which is crucial for brain development and eye health. Growing joints also need extra support, so we’ve included supplements to keep those little legs strong as they grow. The kibble is also smaller, making it much easier for little mouths to manage!
Hypoallergenic: Gentle on the Inside
Many of our own-label bags are labelled as hypoallergenic. This simply means they are formulated without the ingredients most likely to cause allergic reactions in dogs (like wheat, wheat gluten, dairy, and soya).
If your dog suffers from "hot spots," ear infections, or consistent digestive upset, switching to a hypoallergenic, grain-free diet can be life-changing. It’s a simple change that can lead to a much happier, more comfortable pet. Plus, it saves you those stressful (and expensive!) trips to the vet for allergy management. If you have questions about which recipe is best for your specific breed, feel free to contact us, we love a chat about dogs!
Why You Will Love It Too (The Practical Stuff)
We know that being a dog owner involves a lot of logistics. We wanted to make sure that buying top-quality food was as easy as possible for you.
1. Local and National Delivery
If you live near our base in Leigh, Surrey, you’re in luck! We offer local delivery within a 15-mile radius of our warehouse. There’s nothing quite like the convenience of having your heavy bags of dog food dropped right to your door by a friendly face.
Not in Surrey? No problem at all! We offer national UK delivery, so your pup can enjoy the Ashurst quality no matter where you are in the country. You can also choose "Click and Collect" if you’re passing by and want to visit us to say hello!
2. Made in the UK
We are big believers in supporting local industry. Our Ashurst own-label food is made right here in the UK. This not only supports British jobs but also means the food hasn't travelled across the globe before it reaches your dog's bowl, which is a big win for the environment.
3. Great Value for Money
Because this is our own label, we’ve cut out the middleman and the expensive TV advertising campaigns. This allows us to put that money back into the quality of the ingredients. You get a "Super Premium" food at a price point that is much more friendly than the big-name "designer" brands you see in supermarkets.
More Than Just Food
At Ashurst Equestrian & Country, we’re a one-stop-shop for your dog’s wellbeing. While a good diet is the foundation, we know they need a few extras to stay happy! While you’re picking up your next bag of grain-free kibble, why not browse our:
- Dog Healthcare products for keeping them in tip-top shape.
- Dog Toys for those much-needed play sessions.
- Dog Beds for the ultimate post-dinner snooze.
Give It a Try!
Making the switch to a new food can feel like a big step, but your dog’s health is worth it. We recommend transitioning over about 7-10 days, gradually mixing more of the Ashurst Grain-Free food with their old brand until they are 100% on the new stuff. This gives their tummy time to adjust to the higher meat content and new ingredients.
We’re so proud of our own-label range, and we’ve seen firsthand the difference it makes. Whether you have a bouncy puppy, a hard-working farm dog, or a senior pooch who needs a bit of extra TLC, there is a bag in the Ashurst range waiting for them.
Ready to upgrade your dog's dinner? Check out the full range on our website today and let us know what your pup thinks. If you have any questions at all about our ingredients or delivery options, don't hesitate to reach out. We’re always here to help you keep your animals healthy and happy.
Happy feeding!