Why Ashurst Super Premium Own Label Dog Food is Worth £49.99 for a 12kg Bag

When you're standing in the pet food aisle (or browsing online 🐕), that £49.99 price tag for a 12kg bag might make you pause. We get it, that's a significant investment in your dog's nutrition. But here's why Ashurst Super Premium Own Label Dog Food represents exceptional value for money, and why countless local dog owners are making the switch.

Breaking Down the Real Cost 💰

Let's start with the numbers that matter. At £49.99 for 12kg, you're paying approximately £4.17 per kilogram. For an average 25kg dog, this works out to roughly £1.25 per day to feed your four-legged family member. That's less than your morning coffee! When you compare this to feeding cheaper alternatives that often require larger portions due to poor digestibility, the daily cost difference becomes surprisingly small.

What Makes Our Super Premium Dog Food Different 🌟

High-Quality, Named Protein Sources form the foundation of every Ashurst recipe. You'll never find vague terms like "meat meal" or "animal derivatives" on our labels. Instead, we use real chicken, turkey, duck, beef, salmon, and pork as the primary ingredients. Our protein content consistently exceeds 28%, with most varieties reaching 30-35%, significantly higher than budget alternatives.

UK Manufacturing Standards ensure every batch meets strict quality controls. Unlike imported pet foods that travel thousands of miles and sit in warehouses for months, our dog food is manufactured right here in the UK, maintaining freshness and supporting local industry.

No Cheap Fillers, Just Pure Nutrition 🥬

Many "premium" dog foods on the market still bulk up their recipes with corn, wheat, and soy, ingredients that provide minimal nutritional value and can trigger digestive issues in sensitive dogs. Our super premium range is completely wheat gluten-free, and we've eliminated these cheap fillers entirely.

Instead, you'll find:

• Sweet potato for sustained energy and digestive health
• Brown rice for easily digestible carbohydrates
• Real vegetables like carrots and peas for natural vitamins
• Essential oils for coat health and palatability

Tailored Nutrition for Every Life Stage 🐾

Our super premium range isn't just one-size-fits-all. We've developed specific formulations because your puppy's needs are vastly different from your senior dog's requirements:

• Large Breed Puppy formulas with controlled calcium levels for proper bone development
• Small Bite varieties perfect for smaller breeds and senior dogs
• High Energy options for working dogs and active breeds
• Hypoallergenic recipes for dogs with food sensitivities

This targeted approach means you're not paying for unnecessary ingredients your dog doesn't need, while ensuring they get exactly what they do require.

The Hidden Costs of Cheap Dog Food 💸

Here's what many dog owners discover too late: cheap dog food often costs more in the long run. Poor-quality ingredients mean:

• Larger portions required due to low digestibility (sometimes 2-3 times more food needed daily)
• More frequent vet visits due to nutritional deficiencies and digestive issues
• Expensive supplements to make up for missing nutrients
• Higher waste pickup costs due to increased stool volume from indigestible fillers

When you factor in these hidden expenses, super premium dog food often proves more economical than budget alternatives.

Natural Preservation Without Compromise 🌿

We use vitamin E, rosemary extract, and mixed tocopherols instead of synthetic chemicals like BHA and BHT. This natural preservation system maintains nutritional integrity while avoiding potentially harmful additives. Yes, it costs more to preserve food this way, but your dog's long-term health is worth the investment.

Supporting Your Local Community 🏡

When you choose Ashurst super premium dog food, you're supporting a local Surrey business that understands the needs of dogs in our area. We offer free local delivery within 15 miles and convenient click & collect from our Leigh warehouse, services that national chains simply can't match.

Our local focus means:

• Fresh stock rotation ensuring you always receive recently manufactured food
• Personal customer service from people who genuinely care about your dog's wellbeing
• Community support keeping money in the local economy
• Environmental benefits from reduced transportation distances

Real Results You Can See 👀

Dog owners switching to Ashurst Super Premium consistently report noticeable improvements within 4-6 weeks:

• Shinier, healthier coats thanks to optimal omega fatty acid ratios
• Better digestion with smaller, firmer stools (a clear sign of improved nutrient absorption)
• Increased energy levels from sustained-release carbohydrates and high-quality proteins
• Improved dental health from the natural chewing action of our kibble texture
• Weight management becomes easier due to better satiety from nutrient-dense ingredients

The Convenience Factor 🚚

Beyond nutrition, there's practical value in choosing Ashurst. Our 12kg bags provide excellent value while remaining manageable to handle and store. With local delivery and click & collect options, you'll never run out of food unexpectedly, and you won't need to lug heavy bags from the car boot.

Making the Investment Decision 🤔

Is £49.99 for 12kg expensive? In absolute terms, yes: it's more than supermarket dog food. But when you consider the cost per day, the health benefits, the convenience, and the peace of mind that comes from feeding genuinely nutritious food, it represents exceptional value.

Many of our customers find their dogs eat 20-30% less of our super premium food compared to their previous brand, simply because each kibble is packed with digestible nutrition rather than fillers. This factor alone significantly reduces the practical daily feeding cost.

Your Dog Deserves the Best 🐕❤️

At the end of the day, your dog isn't just a pet: they're family. The £49.99 investment in a 12kg bag of Ashurst Super Premium Dog Food works out to less than £1.25 daily to provide your best friend with restaurant-quality nutrition, supporting their health, happiness, and longevity.

Ready to make the switch? You can order online for local delivery within 15 miles, or visit our Leigh warehouse for click & collect. Your dog's health is worth the investment, and we're confident you'll see the difference within the first month.

Visit ashurstonline.co.uk to browse our full range of super premium dog food varieties and find the perfect match for your four-legged family member.